Drive interest with exclusive marketing and gain insights before officially launching.
COMING SOON
Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.
Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.
Joe and Cara Keenan, Realtors | Austin, Texas
"As Keenan Group with 25 years of experience in Austin's luxury real estate market, we've implemented Compass' 3-Phase Marketing Strategy with great results. Recently, we implemented this approach for a $2.4M property in Westlake that had previously sat on the market for months with another brokerage.
In Phase 1, we leveraged Compass' Private Exclusive platform to create strategic urgency among qualified buyers. This generated immediate interest from serious prospects without flooding the property with unnecessary showings. Phase 2 activated our curated network of luxury agents and high-net-worth clients, while Phase 3 deployed Compass' proprietary digital marketing tools targeting specific buyer demographics.
The results were exceptional - within 14 days, we secured multiple competitive offers and closed $75,000 above asking price with minimal contingencies. Our sellers particularly appreciated our hands-on approach throughout the process, from our home preparation, professional staging consultation, and exceptional photography and videography to our detailed communication at every step.
This is why we're passionate about our 3-Phase Marketing Strategy - it consistently delivers premium results while providing the white-glove service our clients expect. When you're ready to experience the difference this approach can make, we're here to guide you through your next luxury real estate journey."
Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.
Join Keenan Group at Compass Real Estate and experience the difference of working with a top 1% real estate team in Austin. With a legacy built on trust, white-glove service, and a deep commitment to our clients, we go beyond transactions to create lasting relationships and exceptional results. Whether you're buying, selling, or investing, our expert team is here to guide you with strategic expertise, market insight, and unmatched care. Let’s build your future—together. Ready to get started? Contact us today!
