Compass 3-Phased Marketing
Elite selling strategy for Austin luxury homes
Our proven 3-phase marketing approach maximizes offers and reduces market time for luxury homes in Northwest Hills, Tarrytown, and Westlake Hills.
From strategic pre-listing preparation to targeted digital campaigns and exclusive buyer network activation, we deliver elite results that consistently exceed market expectations.
Protect = Maximize
Compass 3-Phased Marketing Strategy
Hear from Compass' CEO how the 3-phase marketing plan positions your home for the best possible outcome.
Builder-Level Advantages
Compass gives homeowners the same advantages as professional developers
These strategies are proven by professional homebuilders and developers who control pricing, marketing, and data.
- Test Aspirational Pricing - They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
- Harness the Power of Pre-Marketing - They pre-market while staging and preparing the home to create interest and anticipation before it is ready to launch.
- Learn from Engagement Insights - They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
- Protect and Control Their Data - They control which websites their photos, address, and data appear on and protect their data.
Portal Pain Points
Combatting the criticism campaign
Portal sites can devalue your home with negative insights. At Keenan Group at Compass Real Estate, we put homeowners first.
Eliminate Days on Market
Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.
Avoid Missed Buyer Inquiries
Some third-party sites block buyers ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
Control Your Pricing
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
No Negative Insights Added
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
The Compass 3-Phased Marketing Strategy
Where Homeowners Choose to Market First
Phase 1
Compass Private Exclusive
Listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway - all before going public.
- Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.
- Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.
- Sometimes you will find a buyer that will pay a premium for certainty and reduced stress.
Phase 2
Compass Coming Soon
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history.
- Signal to the market that increased competition for the listing will be coming soon when it is launched on all other sites.
- Receive key engagement insights about how agents and buyers are viewing, commenting, and sharing your listing.
- Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly.
- In this phase, have more control over your data so photos of your home and personal information do not stay on the internet.
Phase 3
Go Live on All Platforms
Go active on MLS and third-party sites with the benefit of price discovery from Phases 1 and 2.
- Armed with feedback from agents and buyers, we strategically launch your home on the public market.
- Now that your home is launched, it will accrue days on market and visible price drop history.
Pre-Marketing by the Numbers
Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS are associated with these results.
2.9%
Higher Closing Price
20%
Faster to Contract
30%
Less Likely to Drop in Price
Next Steps
Build the full selling roadmap
Combine pricing strategy, prep, and pre-market phases for maximum leverage.
Phase 1
Compass Private Exclusives
Phase 1 pre-market strategy for privacy and price discovery.
Explore >Phase 2
Compass Coming Soon
Phase 2 market build-up without days on market.
Explore >Prep
Compass Concierge
Fronted improvements that elevate presentation before launch.
Explore >Guide
Seller Resources
Pricing, prep, and launch guidance for Austin luxury sellers.
Explore >Pricing
Home Valuation
Get a tailored pricing analysis from our team.
Explore >Proof
Our Results
Review recent outcomes and pricing performance.
Explore >Your Home. Your Choice.
Control how your home is marketed
At Compass, selling your home should be done on your terms, with control over how it is marketed and how your data is being used.
3-Phase Strategy FAQs
Understand how we sequence each phase for maximum leverage.
What are the three phases of Compass marketing?
Phase 1 is Compass Private Exclusive, Phase 2 is Compass Coming Soon, and Phase 3 is the full MLS launch. Each phase builds demand and pricing insights before going fully public.
Do all phases apply in every market?
Some MLS rules restrict pre-marketing. We will confirm what is allowed in Austin and ensure full compliance before we begin.
When do we transition to the MLS?
We move to Phase 3 when pricing and demand signals are strong and your home is fully prepared for public launch.
What is the Compass 3-Phase Marketing Strategy?
The Compass 3-Phase Marketing Strategy sequences your home's exposure for maximum price and demand. Phase 1 (Private Exclusive) tests pricing with 34,000+ Compass agents and their clients. Phase 2 (Coming Soon) launches on Compass.com to build public buzz without accumulating days on market. Phase 3 goes live on the MLS and all platforms with the benefit of pricing insights from the first two phases. Compass research shows pre-marketed homes close 2.9% higher, sell 20% faster, and are 30% less likely to drop in price.
- #1 Austin Board of Realtors Team (2024)
- 1,000+ career transactions
- $1B+ career sales
Source: Keenan Group at Compass Real Estate