
Home Seller Resources
Maximize your sale price with proven strategies, luxury marketing, and expert guidance from Austin's #1 real estate team.
#1 ABoR Team 2024$1B+ Career Sales1,000+ Homes Sold
$500M+
Sales Volume
99%
List-to-Sale Ratio
15
Avg Days on Market
#1
Austin Team 2024
Our Proven Selling Process
A systematic approach that consistently delivers above-market results.
Home Valuation
We analyze recent sales, current inventory, and market trends to determine your home's optimal listing price.
Pre-Listing Prep
Receive a customized checklist of high-ROI improvements. Our vendor network handles repairs, staging, and cleaning.
Professional Media
Cinematic photography, drone video, virtual tours, and floor plans. Your home deserves museum-quality presentation.
Strategic Launch
Pre-market exposure to our buyer network, then coordinated launch across MLS, luxury portals, and targeted campaigns.
Showings & Feedback
We coordinate showings, collect feedback, and adjust strategy as needed. Weekly updates keep you informed.
Offer Negotiation
Expert negotiation to secure the best price and terms. We protect your interests through inspections and contingencies.
Close with Confidence
We manage every detail through closing - appraisals, repairs, paperwork. You receive your proceeds on schedule.
Frequently Asked Questions
Answers to common questions from Austin home sellers.
How much is my Austin home worth?
Home values depend on location, condition, recent sales, and market conditions. Keenan Group at Compass Real Estate provides complimentary home valuations using comprehensive market data, not automated estimates. We analyze micro-market trends, competing inventory, and buyer demand to determine optimal pricing.
What's the best time to sell a home in Austin?
Spring (March-May) traditionally sees highest buyer activity and prices. However, Austin's strong job market creates year-round demand. Fall offers less competition, and luxury homes often perform well in Q4 when executives relocate. We analyze current conditions to time your listing optimally.
How do you market luxury homes differently?
Luxury marketing requires elevated presentation: professional photography, cinematic video tours, drone footage, twilight shoots, and virtual staging. We target qualified buyers through our database, international networks, relocation partnerships, and strategic digital campaigns. Pre-market exposure to our buyer network often generates early offers.
Should I make repairs before listing?
Strategic repairs maximize ROI, but not all improvements pay off. We provide a customized pre-listing plan identifying high-impact updates. Kitchen and bathroom refreshes, fresh paint, and landscaping typically yield strong returns. We advise against major renovations unless the math clearly supports it.
How long will it take to sell my home?
Days on market vary by price point and neighborhood, and the Austin luxury market runs a median 55 days on market at 91.3% of original list price. Overpriced homes sit longer and often sell below market. Our pricing strategy balances speed with maximum proceeds. The Keenan Group's median days on market is 13, helped by strategic pricing and the many sales we close privately and off-market at zero days on market.
What are the costs of selling a home?
Typical costs include agent commissions (negotiable), closing costs (1-2%), any agreed repairs, and potential staging. Capital gains tax may apply - see our tax guide. We provide a detailed net sheet upfront so there are no surprises. Many costs are negotiable depending on market conditions.
How do I sell my home for top dollar in Austin?
Selling for top dollar in Austin requires strategic pricing, professional presentation, and maximum exposure. The Keenan Group uses Compass's exclusive marketing tools: Concierge fronts the cost of staging, repairs, and updates with no upfront fees; Coming Soon generates buyer interest before your home hits the MLS; and our 3-Phase marketing strategy builds momentum from private network exposure through full public launch. Professional staging typically returns 5-15% above unstaged comparables. Pricing strategy is critical - overpriced homes sit longer and often sell below market. Our data-driven approach analyzes micro-market conditions, competing inventory, and buyer demand to position your home for maximum proceeds.
- #1 Austin Board of Realtors Team (2024)
- 1,000+ career transactions
- 99% list-to-sale price ratio
Source: Keenan Group at Compass Real Estate
Related Resources
Home Valuation
Get a comp-backed Austin home value range with TCAD context
Cream Puff Homes
How we transform homes into move-in-ready luxury - 6109 MVC, Ladera Norte case studies
Pre-Sale Renovations
ROI-focused upgrades managed by our in-house project team
Senior Transitions
Downsizing, estate transitions, and next-chapter planning for Austin homeowners
Our Results
1,000+ transactions, 13-day median DOM, #1 ABOR Team 2024
Austin Neighborhoods
59 guides with pricing, schools, and lifestyle
What Austin Sellers Say
Pricing outcomes and listing experiences from recent Keenan Group clients.

We learned about Cara Keenan and Joe Keenan after they helped our next-door neighbor sell their house. Amazed as we watched them give our neighbor's house a facelift and sell it in a few days for a crazy high price. We had been thinking about selling since we had been in our house 20 years and are approaching retirement age. Really, more house (landscape, pool, age, etc.) than we really wanted to deal with at this stage of our life. We talked with Joe Keenan and Cara Keenan in October 2021 and they gave us some recommendations on what we could do to maximize the value of our house. We had not sold or looked for a house in over 20 years so we were basically new to the process. As you know the Austin market was booming and the best advice we got from them was to buy a place before putting our house on the market. So Keenan Group helped us find a new house, and provided recommendations for financing, moving, etc. Cara Keenan took care of "operation facelift." Zeroed in on key areas to update, selected the items, i.e. marble, tile, light fixtures, paint colors etc. everything. We let them design it since it was clear to us they understood the potential buyer market. We just paid the bills. Part of Keenan Group includes a very skilled contractor who has reasonable prices, has interior design sense, and works well with the Team. The house went on the market in April of 2022 and we got 5 offers over asking price after 4 days. The winning offer was way over our "best price" scenario. After looking at other houses for sale in our neighborhood we believe the "operation facelift" investment was returned about 10 times! Prior to moving back to Austin in 2000, we had purchased homes and lived in Chicago (Naperville), Phoenix (Scottsdale) and Pittsburgh (Cranberry) and built two homes (Lakeway, Scottsdale). Since 2000 there have been mind-blowing changes in the realty market thanks to technology, and they do a very good job of leveraging it. Keenan Group exceeded our expectations in every step of the process. From the design phase, house hunting phase, operation facelift, two closings, etc., etc. A TV reality show experience, without the drama. When we explain to friends and colleagues what we accomplished with Keenan Group, they don't believe it. The experience was really remarkable and we love telling people about it. We highly recommend Keenan Group!
Chuck & Melyssa Loy
Downsizing Sellers in Northwest Hills, Austin, TX
When my mom passed away and, as executor, I knew I was responsible for selling her townhouse, I was a bit nervous. I had never sold a house before, but my daughter and son-in-law, Emily and Dave Rowe...Read more
When my mom passed away and, as executor, I knew I was responsible for selling her townhouse, I was a bit nervous. I had never sold a house before, but my daughter and son-in-law, Emily and Dave Rowe had sold a couple with the help of their friends, Joe Keenan and Cara Keenan. I was very impressed with their experiences - in both cases, they sold quickly and over the asking price! When I met with Joe Keenan and Cara Keenan, they were very confident about the list price and described how everything would go from prepping the house to taking photos and video and listing the property to reviewing offers. And everything happened exactly the way they described it! Their team did an excellent job. The first person who reached out to me was BJ, who called me about an hour after I filled out a request on their website. BJ stayed in touch with me throughout the process and was very helpful. I met Sean at the house as he was working on repairs, changing fixtures, painting, and clearing out the final bulk trash items on the property and he did an excellent job. One of the things that had impressed me when they sold my daughter and son-in-law's houses were the excellent photos - which is important since most people get their first look at the property online. And these photos did not disappoint. They were beautiful. And even though the house was vacant, Leah kept me informed of all the activities taking place at the house. I don't remember the name of the program, but I got an email whenever the house was being shown to a client or previewed by an agent. Throughout the process, Joe Keenan and Cara Keenan kept in touch with me by phone, email, and text making the whole process efficient and nearly effortless for me – and I appreciate that! On behalf of my six siblings and myself, we thank Joe Keenan, Cara Keenan, and the Keenan Group for their excellent service and for selling our parent's house quickly and for more money than we had expected! I will definitely call on Keenan Group in the future and will recommend them to my family and friends!
Mary Finley
Executor and Seller in Austin, TX
Home buying and selling are personal; it's also often tedious and emotional. When the world changed in 2020, and our visions for our next home were dragged along for the ride, the Keenan Group...Read more
Home buying and selling are personal; it's also often tedious and emotional. When the world changed in 2020, and our visions for our next home were dragged along for the ride, the Keenan Group demonstrated grace, patience, support, and some much-needed hilarity. Cara Keenan and Joe Keenan and their team will be there for you through the process like the friends we all wish we had. They supported my family through a home sale and purchase during a pandemic, pregnancy, demanding work schedules, and with three kids under 3! Cara Keenan has literally played with our toddlers and held the baby, so my husband and I could focus on exploring homes. The team answers emails and texts day and night and are fast to schedule showings. Going far above and beyond the typical real estate advice you might expect to receive from excellent agents, Cara Keenan and Joe Keenan have taken the time to counsel and guide us on the endless issues consequential to homeownership, even after our selling and buying journey ended. To name just a few, they have shared a wealth of information related to pool installation, even providing written talking points for meeting with pool contractors, numerous referrals ranging from general contractors to trades to drapery designers, and personal feedback on design selections. If you are looking for unparalleled local real estate knowledge and partnership for your home sale or purchase, there is no better choice than Cara Keenan and Joe Keenan and team.
Marisa M.
Seller & Buyer with Young Family in Pemberton Heights and Lake Travis
Cara Keenan and Joe Keenan are ridiculously good at what they do. They helped us sell our house, and we are so happy that we had them on our side throughout. A couple of things, in particular, stand...Read more
Cara Keenan and Joe Keenan are ridiculously good at what they do. They helped us sell our house, and we are so happy that we had them on our side throughout. A couple of things, in particular, stand out. Cara Keenan did a fabulous job of assessing exactly where we needed to put work into our house before selling it to really convince potential buyers of its value and where we didn't need to put in work, and things would be fine. After that, Cara Keenan and her team went way above and beyond what I ever expected from a real estate agent. They found good contractors, oversaw every aspect of the work, from painting to electrical to various repairs, and stepped in every time anything went wrong to get it fixed before we even started worrying. When we finally put our house on the market, Cara Keenan and Joe Keenan expertly navigated a complicated multiple-offer situation in a way that resulted in a much better outcome for us than we expected. An agent less expert could easily have fumbled that one. We are so happy that we were working with Cara Keenan and Joe Keenan. You cannot go wrong with this team.
Joey Fishkin
Home Seller in Bouldin Creek, Austin, TX, 78704
Ready to Sell Your Austin Home?
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