The Premarket Playbook
How We Sold The Lantern Before It Reached the Market
The Lantern never went on the MLS. We marketed it privately, on Compass Coming Soon, through the Austin Luxury Network, and through our contacts in the Austin luxury market. It found its buyer quickly, and here is how we did it.
We got the home right first.
We ran our own pre-inspection so nothing would surprise a buyer later. Then we worked the builder's punch list item by item with the construction team, on a tight timeline, until every detail was finished to the level the home called for.
We put as much care into the setting as the house.
Key Dube at Everlast Outdoor Construction handled the landscaping and tree screening, and installed the front gate and fence. Randy Baiza of The Staged Haus staged and designed the home's presentation, selecting the furniture and accessories that let each room show its best. We set up vision boards on easels throughout the home so anyone walking through could follow the story: the materials, the craftsmanship, and what it was built for.
